The other day I was listening to an interview with Herb Kelleher the founder of Southwest Airlines.

Southwest is the only airline to have posted a profit every single year in its history.

In fact, for decades, Southwest was the most profitable company in the United States.

When the journalist asked Kelleher the secret to his success he used a word I had never heard before– – “PERTINACITY.”

Basically, pertinacity means persistence.

BUT, pertinacity implies more than being persistent.

It implies having persistence as part of your very nature.

In other words, you don’t strive to be persistent, persistence is simply who you are.

The good news is that pertinacity is a learnable skill — get ready to unleash your persistence.