Let’s say you own a company that bakes pies and you’re selling thousands of pies every week.

Then, you’re shocked to discover that your customers are gobbling down your pies (or even throwing them away) so they can play with the packaging the pie comes in!

What would you do?

Or, let’s say you create the perfect wipe for removing women’s makeup and you find out to your horror that your customers are blowing their noses on them.

What now?

You either freak out or you take create Frisbee toys from pie plates and rebrand Kleenex face wipes as tissues.

Some of the greatest business and personal successes come from the painful process of figuring out better uses for existing ideas.

Discover how to repurpose YOUR life to make things better for you and everyone else.