Remember the California Raisins?

They were claymation commercial characters promoting raisins from California to the world dancing to “Heard it through the grapevine.”

(Really great marketing if I remember it all these years, right?)

Well, raisins come from grapes and today I’m traveling to deliver a speech at a winery so I wanted to remind you of some important lessons we can learn from grapes:

  • Our options are ripe or rot (just like a grape)
  • You can choose who and what causes you to ripen (unlike a grape)
  • One thing determines 90% of who you are (and you can control it)

Begin now to consciously choose who are you are “ripening into” >>>


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